Valentine Campaign
Social Media Management & Full Campaign Execution
DURATION
1 MONTH
CLIENT
Softbabe Lagos
- PROJECT OVERVIEW
For Valentine’s, Softbabe Lagos needed more than just content, they needed a campaign that would drive attention, demand, and sales.
We handled the full execution, from content direction to rollout, ensuring every piece aligned with the brand’s aesthetic while pushing visibility and engagement during a high-demand season.
- The Challenge
Valentine’s is a crowded period, especially for fashion and gifting brands.
The challenge was to:
- Stand out in an oversaturated market
- Create urgency around the collection
- Convert attention into actual sales, not just engagement
- What We Did
Built a campaign-focused content strategy tailored for Valentine’s.
- Directed and executed high-performing visual content aligned with the Softbabe aesthetic.
- Structured content to create anticipation, urgency, and demand.
- Optimized posting and engagement to maximize organic reach.
- Launched and managed sponsored ad campaigns across Instagram.
- Created conversion-driven ad creatives designed to attract and convert.
- Targeted the right audience to drive traffic to both the website and Instagram.
- Monitored and optimized ads in real-time to improve performance and sales.
- The Result
Significant increase in visibility and engagement during Valentine’s
- Strong traffic flow from both organic content and ads.
- Collection sold out within 2 weeks.
- Sales driven directly from both Instagram and website conversions
“Ratedby10 has been part of my brand since launch, and their impact has been undeniable. They’ve built a strong community, driven sales, and consistently delivered results.
I’m genuinely grateful to have them on my team.”
Softbabe Lagos
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